Bret Thomas - Art Director
Andrés Caleb Tejada - Lead Designer
During the summer of 2020, Central Florida's Covid-19 numbers were trending younger. Through social and Downtown Orlando display opportunities, we wanted to break through the standard CDC advertisements and target a younger audience. I simplified message we had been hearing since the pandemic began to Cover. Distance. Clean (CDC) and came up with the tagline "Let's make this our last Covid summer."
In January, we revisited the concept. We refreshed the design with new photos and invested in more places to display in Downtown Orlando.
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