Branding, Graphic Design
Early Sunday morning, June 12, 2016, Orlando experienced a tragedy at Pulse Nightclub. That morning, eager to do something to help, I went into my home office and began trying to work the LGBTQ colors into our city fountain icon. We were in the middle of a city-wide rebrand and we understood that a version of the fountain symbol would represent the City of Orlando. Leadership at the city, including my manager, my director and the Mayor's office reviewed my work and agreed to use it the following day for the OneOrlando Fund. The Orlando United fountain icon was used in outreach collateral and signage to our Pulse-related response including posters, flyers, web and social media content, video, signage, and more. We also produced stickers, buttons and lapel pins to hand out to dignitaries, city staff, and residents. With an overwhelming show of support from our community and the world, we packaged the artwork and posted it to our Orlando United page. People were free to download and use the icon to show support or to help brand their own donation campaigns for the OneOrlando Fund.