Branding, Illustration, Graphic Design
Our entire city graphics team were asked to pitch branding concepts separately for Orlando Mayor Buddy Dyer's inaugural Orlando Soundbites. I started by sketching concepts and narrowed down my ideas to the strongest 2. I originally started with drum sticks as utensils but omitted them before the final draft. Because we were asked to keep the logo genre neutral, I leaned heavily on strong typography and a funky halftone texture.